Sugar and Crumbs' Story

It all started back in 2013 with a chat around the kitchen table. I had recently got back into baking and cake decorating after getting a new kitchen to play in.

I was frustrated to find that adding different natural flavours to my bakes wasn’t as simple as it ought to be.

Out of the desire to find a simple way of bringing a natural boost to my bakes the recipe for Sugar and Crumbs Natural Flavoured Icing Sugar was born. Sugar and Crumbs has now grown into a fantastic company and community with over 20 employees selling 4000+ cake decorating and baking related products all over the world.

Our social community is a fantastic place to learn about all things “cake” and we have over 100,000 followers across our social platforms.


Carol x

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