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Sugar and Crumbs' Story

It all started back in 2013 with a chat around the kitchen table. I had recently got back into baking and cake decorating after getting a new kitchen to play in.

I was frustrated to find that adding different natural flavours to my bakes wasn’t as simple as it ought to be.

Out of the desire to find a simple way of bringing a natural boost to my bakes the recipe for Sugar and Crumbs Natural Flavoured Icing Sugar was born. Sugar and Crumbs have now grown into a fantastic company and community with over 20 employees selling 4000+ cake decorating and baking related products all over the world.

Our social community is a fantastic place to learn about all things “cake” and we have over 250,000 followers across our social platforms. To join our Facebook community on Facebook search for Sugar and Crumbs Cake Community, it's a great place to be.


Carol x