Welcome to Sugar and Crumbs, the leading supplier of baking, cake decorating and sugarcraft supplies.

Sugar and Crumbs is the UK’s go-to online shop for baking and cake decorating supplies. Starting out as a home-run business in 2013, the home of naturally flavoured icing sugars, flavoured cocoa powders and concentrated flavoured icing sugars that were new and original to the market, they still remain at the heart of our business to this day. Now 10 years later, our online store has thousands of products for you to choose from, from cupcake boxes, cupcake cases, embossers, cutters, cake decorating silicone moulds, plenty of edible food colourings, and dust, you name it we have it. Sugar and Crumbs are concentrating on our own brand of ingredients, choosing the very best quality for our customers, check out Shop Our Brand.

Operating from our warehouse in Stockport, we employ a great team, including our customer service team that helps you with your journey at Sugar and Crumbs. Not only famous for our extensive range but our massive social media community of over 250k baking enthusiasts has created quite the community. Whether you are a beginner setting out on your baking journey or an award-winning professional, there’s content, chat, and demos for everyone. Sign up for our email newsletter to get the latest news on new arrivals, gifts, special offers, and other discount information.