Achieve a Deep, Rich Indigo Purple – Colour Pop Liquid Activated Powder Food Colouring by Sugar and Crumbs

Intensely pigmented and water-activated — Colour Pop Indigo Purple (also known as Purple Jubilee) is Sugar and Crumbs’ premium powder food colouring for achieving a deep, dramatic indigo-purple in ganache, buttercream, meringues, royal icing, and cake batter. A moody, jewel-toned shade with real depth and sophistication, perfect for galaxy designs, dark floral cakes, and regal celebration bakes. A tiny amount delivers exceptional depth of colour, making this 10ml pot outstanding value for both home bakers and professionals. Simply activate with water, cream, or egg white and blend to your desired shade.

Important: The colour in the pot is not the colour you will achieve. Once activated by liquid, the colour transforms completely to the deep indigo purple shown. This colouring is not fat-soluble and will not colour chocolate or butter ganache. It is not suitable for dry dusting or cocoa butter painting.

Why Choose Colour Pop Indigo Purple Powder Food Colouring

• Deep, Jewel-Toned Shade: A rich, moody indigo purple — ideal for galaxy, dark floral, and regal celebration designs
• Highly Pigmented: A tiny amount goes a very long way — build depth gradually for full control
• Water-Activated: Activates with water, cream, or egg white for seamless blending into a wide range of applications
• Versatile: Perfect for ganache, Swiss meringue buttercream, meringues, pavlovas, buttercream, cake batter, and royal icing
• Suitable for Vegans: 100% vegan-friendly formulation
• Made by Sugar and Crumbs: Developed in-house to our exacting standards for colour intensity and consistency

How to Use

Add the tiniest amount of powder to a teaspoon of water and stir to activate. Add the activated colour to your mix and blend thoroughly. Build up gradually — a small pot will go a very long way. Never add too much at once.

Activate with the liquid element already present in your recipe — cream in ganache, egg white in meringue, or a drop of water or milk in buttercream and cake batter.

Perfect For

• Ganache – activated by the cream element
• Swiss Meringue Buttercream – activated by water (Whipping it Up) or egg white (from scratch)
• Meringues & Pavlovas – activated by water (Whipping it Up) or egg white (from scratch)
• Buttercream & Cake Batter – activated by a drop of water, milk, or cream
• Royal Icing – activated by a drop of water

Storage

Store in a cool, dry place away from direct sunlight. Replace the lid securely after each use.

Suitability
Suitable for vegans.

Ingredients: *E122, E133
*Colours which may have an adverse effect on activity and attention in some children.

Net Contents: 10ml