Join our trade programme and enjoy exclusive discounts on a curated range of our own-brand products — designed for baking professionals, cake decorators, and wholesale buyers.
Trade discounts apply automatically at checkout on eligible products when your order meets a minimum spend of £200. Items outside the eligible range are charged at the standard website rate.
Your trade discount applies across our core own-brand ranges, including:
Browse the full range of trade-eligible products.
If you are a Trade customer, discounts will be applied as follows. If the value of your order doesnt reach £200, you can still order at the normal website prices.
| Spend on Eligible Goods | Discount Applied |
| Over £200 | 35% |
| Over £500 | 40% |
| Over £1,000 | 45% |
| Over £3,000 | 50% |
If a Trade Account isn't the right fit, our Truly Premier Club offers 20% off with no minimum spend, plus free delivery on orders over £40.
Not sure which option suits you best? Our team is happy to help — call us on 01584 711723.
It is worth noting that you can either be a Truly Premier Club Member, or a Trade Customer.
Ready to get started? Complete our trade account application and a member of our team will be in touch.
Delivering premium products, exceptional service, and a joyful shopping experience with all the cakey love possible.
