Sugar & Crumbs Loyalty Scheme

We’ve created a loyalty scheme with spendable points to say ‘thank you’ to you for being an amazing customer.

How it works

Join

Sign up or login to start earning straight away.

Earn

Earn points for every purchase

Redeem

Redeem points for discounts on your next purchase.

How much you get per pound…

£1 = 2 Crumbs & 1 Crumb = 1p. Simply start ordering to start collecting your loyalty Crumbs. When you have gained enough Crumbs, you’ll start saving! You can earn bonus Crumbs too! Tell us when your Birthday is and we will help you celebrate with 200 bonus Crumbs You will also get 200 bonus Crumbs when you sign up to our newsletter!

Crumbs equals savings

That means if you spend £50 you get £1 off your next shop. Ready to start earning? Creating an account is all it takes. Log in, and every order you place will earn you points towards delicious rewards. No forms, no fuss — just baking made sweeter.