Bake a Showstopping Red Velvet Cake – Easy Bake Mix 1kg Rich, velvety, and unmistakably striking, our Easy Bake Red Velvet Cake Mix delivers that iconic deep crimson sponge with a subtle chocolate flavour in...

Valentine's Mix Cupcake Cases - Pack of 36Spread the love with this romantic mixed pack of cupcake cases from Truly. Each pack contains one nest each of pink, red, and pink polka dot — 36...

Orange Cupcake Cases - Pack of 24 or 180Add a warm, vibrant burst of colour to your bakes with these orange cupcake cases from Truly. Made in the UK from 65gsm sustainable greaseproof paper, these...

Pink Cupcake Cases - Pack of 24 or 180Add a sweet, pretty touch to your bakes with these pink cupcake cases from Truly. Made in the UK from 65gsm sustainable greaseproof paper, these round cases...

Muffin Tulip Cases - Halloween Mix (Purple & Green) - Pack of 50Cast a spell on your Halloween bakes with this Purple & Green mix of muffin tulip cases. Each pack contains a bewitching combination...

Decorate with Pearls - Shimmer Pastel Green Add a touch of soft, springlike charm to your bakes with our Shimmer Pastel Green Pearls. These beautiful 3–4mm pearls from Scrumptious/Twist Ingredients deliver a delicate, pearlescent shimmer...

Decorate with Crispy Rainbow Tutti Fruitti Bubblegum 100s and 1000s Add a burst of fun, flavour, and colour to your bakes and desserts with our Crispy Rainbow Tutti Fruitti Bubblegum 100s and 1000s. This vibrant,...

Decorate with 100s and 1000s - Glimmer Blue Add a cool, striking glimmer to your bakes with our Glimmer Blue 100s and 1000s. These 1–2mm non-pareil sprinkles from Scrumptious/Twist Ingredients deliver a bold, eye-catching glimmer...

Indulge in Flavour Shot Pumpkin Spice Experience our delicious Pumpkin Spice flavoured icing sugar in a revolutionary concentrated formula. Flavour Shots by Sugar and Crumbs deliver natural, allergen-free flavouring that transforms your bakes, buttercreams, and...

Discover Just Flavour CoconutCreamy, tropical, and delightfully exotic — our highly concentrated natural coconut flavouring brings rich, sun-kissed coconut flavour to everything you create. Derived from plants, Just Flavour Coconut dissolves effortlessly in both water...

Indulge in Whipping It Up! White Chocolate and Raspberry Experience the luxurious combination of creamy white chocolate and tangy raspberry in our revolutionary mix. Whipping It Up! brings together premium natural flavouring with pasteurised free-range...

Indulge in Whipping It Up! Salted Caramel Experience the irresistible combination of rich caramel and a hint of sea salt in our revolutionary mix. Whipping It Up! brings together premium natural flavouring with pasteurised free-range...

Indulge in Whipping It Up! Raspberry Ripple Experience the delightful combination of sweet vanilla and tangy raspberry in our revolutionary mix. Whipping It Up! brings together premium natural flavouring with pasteurised free-range egg white powder,...

Indulge in Whipping It Up! Black Cherry Experience the luxurious combination of rich black cherry and subtle sweetness in our revolutionary mix. Whipping It Up! brings together premium natural flavouring with pasteurised free-range egg white...

Pure Unflavoured Icing Sugar — Your Canvas, Your Flavour Our Sugarfine Icing Sugar is the same finely milled, premium quality sugar you know and love — just without the added flavour. No sieving needed, no...

Bright Red Sugar Strands | Fat-Based Sprinkles for Cake Decorating These bright red fat-based sugar strands deliver a bold, vivid finish for cake decorating. With a satisfying soft bite and freeze-thaw stability, they're perfect for...

Christmas Mix Sugar Strands | Fat-Based Sprinkles for Christmas Decorating Bring a festive touch to your bakes with this classic Christmas mix of red, white, and dark green fat-based sugar strands. With a satisfying soft...

Halloween Mix Sugar Strands | Fat-Based Sprinkles for Halloween Decorating Get into the Halloween spirit with this spooky mix of dark, green, orange, and mauve fat-based sugar strands. With a satisfying soft bite and freeze-thaw...

Mauve Sugar Strands | Fat-Based Sprinkles for Cake Decorating These mauve strands are a fat-based sprinkle with a satisfying soft bite. Freeze-thaw stable, they're perfectly suited for ice cream, chilled or frozen desserts, as well...

Light Chocolate Sugar Strands | Fat-Based Sprinkles for Ice Cream & Truffles These light brown strands are a fat-based sprinkle with a gentle, milky chocolate flavour and a satisfying soft bite. Freeze-thaw stable, they're perfectly...

Dark Brown Chocolate Sugar Strands | Fat-Based Sprinkles for Ice Cream & Truffles These dark brown strands are a fat-based sprinkle with a rich, dark chocolatey flavour and a satisfying soft bite. Freeze-thaw stable, they're...

Dark Green Sugar Strands | Sprinkles for Cake Decorating These dark green sugar strands deliver a rich, deep colour for cake decorating. With a soft bite, they're perfect as a topping on cupcakes, doughnuts, celebration...

Black Sugar Strands | Sprinkles for Cake Decorating These black sugar strands deliver a bold, striking finish for cake decorating. With a soft bite, they're perfect as a topping on cupcakes, doughnuts, celebration cakes, and...

Natural Vegan White Sugar Strands | Plant-Based Sprinkles These white sugar strands are made with plant extracts and natural colours — no E171, no shellac, no animal products. With a soft bite, vanilla flavour, and...

Natural Vegan Yellow Sugar Strands | Plant-Based Bake-Stable Sprinkles These yellow sugar strands are made with plant extracts and natural colours — no E171, no shellac, no animal products. With a soft bite, vanilla flavour,...

Natural Vegan Orange Sugar Strands | Plant-Based Bake-Stable Sprinkles These orange sugar strands are made with plant extracts and natural colours — no E171, no shellac, no animal products. With a soft bite, vanilla flavour,...

Natural Vegan Orange Sugar Strands | Plant-Based Bake-Stable Sprinkles These orange sugar strands are made with plant extracts and natural colours — no E171, no shellac, no animal products. With a soft bite, vanilla flavour,...

Natural Vegan Purple Sugar Strands | Plant-Based Bake-Stable Sprinkles These purple sugar strands are made with plant extracts and natural colours — no E171, no shellac, no animal products. With a soft bite, vanilla flavour,...

Natural Vegan Blue Sugar Strands | Plant-Based Bake-Stable Sprinkles These blue sugar strands are made with plant extracts and natural colours — no E171, no shellac, no animal products. With a soft bite, vanilla flavour,...

Natural Vegan Pink Sugar Strands | Plant-Based Bake-Stable Sprinkles These pink sugar strands are made with plant extracts and natural colours — no E171, no shellac, no animal products. With a soft bite, vanilla flavour,...

Natural Vegan Red Sugar Strands | Plant-Based Bake-Stable Sprinkles These red sugar strands are made with plant extracts and natural colours — no E171, no shellac, no animal products. With a soft bite, vanilla flavour,...

Natural Vegan Rainbow Sugar Strands | Plant-Based Bake-Stable Sprinkles These rainbow sugar strands are made with plant extracts and natural colours — no E171, no shellac, no animal products. With a soft bite, vanilla flavour,...

Gold Glimmer Moon Sugar Shapes | Celebration & Halloween Cake Decoration | No E171 | Made in Germany These stunning gold glimmer moon sugar shapes are a magical and versatile decoration for celebration cakes, cupcakes,...

Golden Glimmer Shooting Star Sugar Shapes | Celebration Cake Decoration | No E171 | Made in Germany These dazzling golden glimmer shooting star sugar shapes are a showstopping decoration for celebration cakes, cupcakes, and biscuits....

Black & White Skull & Crossbones Sugar Shapes | Halloween & Pirate Cake Decoration | Vegan | No E171 | Made in the UK These striking black and white skull and crossbones sugar shapes are...

Witch Mix Sugar Shapes | Halloween & Wicked Cake Decoration | Vegan | No E171 | Made in the UK Our sugar Witch Mix is the ultimate spooky sprinkle combination — witches hats, broomsticks, and...